Sylvina Johnson

 

Creative with 13 + years of agency experience working across B2B, B2C and B2G clients. Experienced in concept devleopment, brand visual strategy, print and digital design. Focused on creative team development, creative culture and service enhancement.



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Work
  1. Trentham
  2. Camden Council
  3. Bangor University
  4. Cabinet Office
  5. Popcorn Video
  6. Destination Gym
  7. The Hanley Economic Building Society
  8. Synectics Solutions
  9. World of Wedgwood
  10. UoL Ness Botanic Gardens
  11. Starbots Creative
  12. Cliff College - Freelance
  13. Stoke on Trent College
  14. Sandwell College

World of Wedgwood

 World of Wedgwood is a gold award-winning tourist destination in the heart of the Staffordshire countryside. The multi-experience site houses hands-on creative studios, the Wedgwood factory, Wedgwood tearoom and a range of retail outlets, eateries and bars. I worked with their marketing team to create their attractions leaflet, that would be distributed nation wide.
As part of the wider Fiskars group, the World of Wedgwood brand is required to adhere to existing brand guidelines. However, the client was keen to see how the brand could be adapted and developed. So, we designed several front cover concepts using varying levels of the guidelines – ranging from strict adherence to flexible attention-grabbing design. It had to be immediately recognisable as the World of Wedgwood brand, designed to stand out amongst others on a leaflet stand.

 

Alongside their leaflet Wedgwood also needed to expand on their bespoke brand illustrations. Each illustration was based on an artefact from their archieves. The photo of the item needed to be simplified and recognisable.


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