Sylvina Johnson

 

Creative with 13 + years of agency experience working across B2B, B2C and B2G clients. Experienced in concept devleopment, brand visual strategy, print and digital design. Focused on creative team development, creative culture and service enhancement.




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Work
  1. Trentham
  2. Camden Council
  3. Bangor University
  4. Cabinet Office
  5. Popcorn Video
  6. Destination Gym
  7. The Hanley Economic Building Society
  8. Synectics Solutions
  9. World of Wedgwood
  10. UoL Ness Botanic Gardens
  11. Starbots Creative
  12. Cliff College - Freelance
  13. Stoke on Trent College
  14. Sandwell College

Starbots Creative

Having worked at Starbots for 13 years, I have worked and developed our brand throughout my time at the agency. Creativity is at the heart of the brand and so the level of quality and consistency is key. I want to inspire our my team to the same level of output, quality and bold design.
International Womens Day social media - motion graphics
‘Give 2 Gain’ - creative typography post


In 2023 we decided to evolve the brand, to make it feel more unique, bold and dynamic. Each time we develop a brand, I go back to it’s roots. Where did it start, how did it exist and why. For this itteration I focused on the ‘B’ from the logo, I saw it as a window of endless possibilities. Not just one thing, but many. The same way we design not one thing or in one way, I wanted our brand to refelct that. 

I created multiple styles, patterns, assets and this stylesheet became the jumping off point for the creative, across sale decks, stationery, digital platforms, social media and exhibition stands.


Educational  Creative Design -  Creative Jobs

This piece was part of educational collaterall we created for an event we attended.  The focus was on helping young people to engage with the creative industry, helping them to see how their skills could be used in the industry. I used these retro ‘8-bit’ characters as the basis of the personas. We built an interactive game around it, where the users chose a character and had to jump over obstacles. 
 
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