Sylvina Johnson

 

Creative with 13 + years of agency experience working across B2B, B2C and B2G clients. Experienced in concept devleopment, brand visual strategy, print and digital design. Focused on creative team development, creative culture and service enhancement.



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Work
  1. Trentham
  2. Camden Council
  3. Bangor University
  4. Cabinet Office
  5. Popcorn Video
  6. Destination Gym
  7. The Hanley Economic Building Society
  8. Synectics Solutions
  9. World of Wedgwood
  10. UoL Ness Botanic Gardens
  11. Starbots Creative
  12. Cliff College - Freelance
  13. Stoke on Trent College
  14. Sandwell College

Sandwell College Concepts

Concept designs for both 2025-26 Adult and Student prospectus
I designed this concept focusing on clean and clear deployment of their brand across both the student and adult prospectus. The pink colour is an important part of the brand for the team at Sandwell and is synonomus with their bold approach so I made sure it felt at the hear of the design for both audiences but made each speak uniquely to their ages groups.

The adult prospectus was clear, direct and to the point - aimed at time poor adults who want to get back into eductation without feeling overwhelmed or inhibited.

The student prospectus focused on a bold, fun and creative layout, still focused on calling out the key information but also guiding student though the course pages.


Adult - Course spread
 
Student - Course spread






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