Sylvina Johnson

Creative with 13 + years of agency experience working across B2B, B2C and B2G clients. Experienced in concept devleopment, brand visual strategy, print and digital design. Focused on creative team development, creative culture and service enhancement.

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Cabinet Office

Index

The Cabinet Office were looking for a creative partner to help them to develop their National Fraud Initiative brand. This brand is public facing but an important part of their work is to engage public sector workers through internal digital platforms. They engaged Starbots to work directly with them on their newsletter ‘NFI Matters’ and their National Fraud Initiative Report.

I have been able to create for them a more engaging level of creative content, across both print and digital media. I have worked on ensureing their brand is accessible in terms of colour and digital deployment and have recently worked on the UX journey and UI design of their internal web app.

I created the concept for NFI Matters, the design was born out of their desire to make the information they needed to deliver to public sector workers more engaging. They need those workers to participate in providing data but their current newsletter was too content heavy and the content wasn’t broken down.

I spent time understanding the content and then breaking it down into digestable, engaging sections within the editorial. Using illustration to draw the reader around the page.

The NFI report is an important part of the work of the cabinet office, it collates all the data they have collected and plays it back to stakeholders. The data visualalisations help to break down the vast data into clear, easy to understand visuals.