Sylvina Johnson

 

Creative with 13 + years of agency experience working across B2B, B2C and B2G clients. Experienced in concept devleopment, brand visual strategy, print and digital design. Focused on creative team development, creative culture and service enhancement.



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Work
  1. Trentham
  2. Camden Council
  3. Bangor University
  4. Cabinet Office
  5. Popcorn Video
  6. Destination Gym
  7. The Hanley Economic Building Society
  8. Synectics Solutions
  9. World of Wedgwood
  10. UoL Ness Botanic Gardens
  11. Starbots Creative
  12. Cliff College - Freelance
  13. Stoke on Trent College
  14. Sandwell College

Camden Council

Camden Council wanted to educate youth practitioners and operational managers across London on Constructive Resettlement. They also wanted to equip practitioners with easy-to-access tools that would help them implement the theory into their daily practice with young people.
I designed and built a new, first of its kind digital hub to respond to the challenge. Its purpose - to provide trusted, digestible and engaging resources on the theory and implementation of Constructive Resettlement.


View Website
Booklet design
Podcast visual - full sound edit and podcast cover design 


I lead the visual concept, complete with style guide, to give the new central resource hub a distinct brand identity. The bold and energetic colour palette was created  to inspire the younger target audience, while the clean structure makes it easy for practitioner users to access resources.



During the project the team and I had to manage visual representation in the design. The brief was an animation based around racial-bias, and intersectiality. In order to ensure that I was directing the work correctly I studied the information and completed some visual research around skin tones, hair styles and hair textures. This then informed how we approached the various characters in the scenes.
 
Research and character development


Website - Resource Hub
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