Sylvina Johnson

 

Creative with 13 + years of agency experience working across B2B, B2C and B2G clients. Experienced in concept devleopment, brand visual strategy, print and digital design. Focused on creative team development, creative culture and service enhancement.



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Work
  1. Trentham
  2. Camden Council
  3. Bangor University
  4. Cabinet Office
  5. Popcorn Video
  6. Destination Gym
  7. The Hanley Economic Building Society
  8. Synectics Solutions
  9. World of Wedgwood
  10. UoL Ness Botanic Gardens
  11. Starbots Creative
  12. Cliff College - Freelance
  13. Stoke on Trent College
  14. Sandwell College

Synectics Solutions

Synectics Solutions deliver complex fraud and financial crime prevention software. I have worked with them since they intiated the relationship in 2015. Since then I have work with them on developing their brand, from a family designed logo and one page website, to a visual brand able to step into global markets with clients such as Lloyds TSB, Santandar and Aviva.
The company needed a brand that reflected their position in the market and would enable them to grow. I worked on their brand revolution and deployment of assets and then brand guardianship and architecture as the business products grew.
Brand evolution
NEW Brand positioning video - motion graphics



 


Complex product explanation diagram
NEW brand video storyboard
Staff onboarding brochure



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